Emma Jackson

Experienced Content Writer

A warm welcome to my page!
My name is Emma, and I am a freelance writer from Scotland. 

I’m a copywriter and marketing specialist with over 6 years’ experience creating thoughtful, engaging and commercially effective content for consumer brands including Nordic Visitor, Iceland Tours and Nine Worlds.

I enjoy turning complex ideas and products into clear, compelling stories that feel human, purposeful and easy to connect with — whether that’s through web pages, campaigns, editorial content or promotional copy.

Blending strong storytelling with a strategic understanding of audience behaviour, brand voice and digital performance, I create copy that doesn’t just sound good, but works hard — building trust, sparking curiosity and driving real results across channels.

My Latest Work

11 must-do experiences for a honeymoon in Switzerland

Picture this: you're sipping champagne on a glacier at 3,454 metres (11,332 feet) above sea level. Your partner by your side, surrounded by nothing but white ridgelines and endless blue sky. If that sounds like your kind of romance, welcome to your Switzerland honeymoon guide.

Is Switzerland a good honeymoon destination? Let’s put it this way – Switzerland doesn’t do things by halves. You’ll soon learn that this small country packs more jaw-dropping scenery per square kilometre than anywhere el...

How to plan your perfect Italy trip

Right, let’s talk Italy.

You’ve decided to go (excellent choice), but now comes the fun part: planning a trip to Italy that doesn’t leave you overwhelmed before you’ve even boarded the plane.

Whether you’re dreaming of 2 weeks zigzagging between Venice and the Amalfi Coast. Or just a long weekend in Rome. We’ll help you sort everything, from the essentials to the nice-to-haves.

Our Rome-based team has done the groundwork. We understand Italian culture inside out. Consider this your insider’s...

Get in touch to discuss your next project!