Social Media Posts for a Marketing Client

3 reasons why your TikTok ad campaign is failing + fixes. 🤳

It’s time to level up your TikTok ads ⬇️

#1 You’re not catering the content to your TikTok audience enough! 🙋

TikTok ads are unlike any others. You constantly have to adapt your content to keep up.

Ensure your content is:

• Not too serious or business-like.
• Up-to-date with TikTok trends.
• Authentic and feels organic

#2 You’re only using generic hashtags 🥱

Hashtags on TikTok are just as important as those on Instagram or Twitter.

You need to use hashtags, but not just generic ones like #fun, I’m sorry to say!

TikTok is a busy and highly competitive platform, so your content can get lost when only using generic hashtags.

Stay on top; research current and relevant hashtags for your brand and target your audience.

Check the discovery page regularly for trends, get involved with challenges, and even start your own unique branded hashtag.

#3 You’re not collaborating with influencers 💁

TikTok is an informal social media site. It’s highly personable, and people trust people.

So, even if your ad campaign ticks a lot of boxes, without the use of influencers, it may still fail.

Find an influencer that fits your target audience, and has a high engagement rate on their profile, and start collaborating.

This can be in the form of a paid partnership, a product review, or even a TikTok profile influencer takeover.

Want successful ad campaigns? Follow for more insider knowledge. 💪